Sam’s Club’s member newsletters have gone over many transformations over the years, and have mostly followed the same general format. For their 2021 refresh they wanted to break the mold and try something new. We created a new newsletter for them based on modules that can mix and match and be flexible based on the story being told. The modules contained some of the same product focused elements as the previous newsletters, with the addition of storytelling modules with the goal of making a more emotional connection with members.
Digital
CREDITS:
Creative Direction: Gabriel Chui
Art Direction: Rebecca Fletcher
Design: Rebecca Fletcher / Ting Liang
Agency: PNI Media