In an age of constant distractions, Return to Earth is a film that encourages people to take back their time by riding their bikes. As film promotion, we created a VR experience where people can feel what its like to ride like one of the best slopestyle mountain bike athletes in the world. The footage used in the VR experience was shot during a segment of the film to not only get people excited for Return to Earth, but to also get them excited to get out there and ride their bike.
Film, VR, Event Activation
CREDITS:
Art Director: Rebecca Fletcher/ Darryl Spreen
Copywriter: Drew Pautler
Creative Director: Drew Pautler
Cinematographers: Anthill Films
Athlete: Brett Rheeder
Agency: Good Fortune Collective, Vancouver