Costco’s 2020 Holiday Gift Guide was all about the DIY spirit of 2020. It was a year of people working from home, parents becoming teachers, discovering new hobbies, and finding new ways to connect with loved ones. In a time when people couldn’t be together physically, sharing memories though Photo Gifts was a way for people to share memories and feel together while being apart. The DIY spirit was captured in the scrapbook look and feel of the holiday campaign though the use of layering textures, imagery, and typography.
Campaign, Print, Digital
CREDITS:
Creative Director: Vince Kwok / Gabriel Chui
Art Direction: Rebecca Fletcher / Karina Contreras
Design: Rebecca Fletcher / Karina Contreras
Web Development: Mich Gonzalez
Agency: PNI Media