Riding your bike should enable you to go anywhere life takes you, which is why it’s so important to have a bike lock you trust. ABUS tasked us with coming up with a campaign to show how their new line of high security bike locks give cyclists the piece-of-mind to take their bike without thinking twice.
Campaign, Print, Photography
CREDITS:
Art Director: Rebecca Fletcher/ Jamie Gurnell
Copywriter: Drew Pautler / Evan Fry
Creative Director: Drew Pautler
Agency: Good Fortune Collective, Vancouver
Photographer: Makito Inomata
Retouching: Casey Kerrick